Under Armour Wearable/Product Design
Insight: Sports fans love showing their passion for their favorite sports team.
Execution: Narrative_ and Under Armour teamed up to invent the Under Armour wearable Fan Badge, a wearable technology that keeps fans connected with the teams they love.
With customized notifications on its app, the Fan Badge emits light flashing, color way patterns, specifically programmed and assigned to wins, scoring and stat moments from their favorite teams and players, all ensuring fans never miss a moment of celebration.
The very first edition of the Fan Badge was designed specifically toward and for Stephen Curry/Dub Nation. It was debuted alongside the launch of his Under Armour Curry Twos.