Skillshare is a tech startup which is community marketplace revolutionizing how the world learns. While there, as Creative Director, I led the development of the brand and all marketing efforts, growing the company over seven hundred percent. We were recently named one of the World's Most Innovative Companies by Fast Company as well as one of the young, new companies leading the way at TED.
"The Future Belongs to the Curious" Film: With no ad spending, this film titled, "The Future Belongs to the Curious" went viral capturing several hundred thousand plays and 1.4M impressions.
Skillshare Brand Schools: Alongside curated classes from teachers, we partnered with brands to create Skillshare Schools allowing us to now learn directly from the passionate experts behind our world's most iconic brands. GE, Amex and Gap to name a few.
Skillshare "Student Loan Bail Out" Contest: We deliberately borrowed language from a cultural conversation and flipped it on its head to let the average student in debt know that they also deserved to get bailed out by winning a $5k Golden Parachute.
Credit: Creative Director, Head of Marketing