Scott_1.png
scott_2.png
scott_4.png
scott3.jpg

Scott Innovative Package Redesign

Rather than Scott sitting on a shelf surrounded by soft bears and angels, Scott would relocate to the beer aisle where most bachelors tend to shop. It’s an in-store campaign that shows Scott meeting the basic, fundamental needs of the single man. Reading material from popular men’s magazines can be found printed on the inside wrappers.