Office Max "Spread the Cheer" Holiday Campaign
Our brief : Get people to start thinking about buying holiday gifts at an office supply store. With a limited budget, 20 viral websites were created to entertain bored office workers.
The results: Over 40 million visits, a half a billion hits and 642 years of total time spent engaging on all 20 sites. This all happened all in less than 5 weeks.
Some of the sites I worked on were You Got ELFed, Stuck to a Pole, North Pole Dancing, Faux Charity Donation, Mistletoe in an Elevator, Don't Shoot Your Eye Out and Arm Wrestle a Reindeer.