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Office Max "Spread the Cheer" Holiday Campaign

Our brief : Get people to start thinking about buying holiday gifts at an office supply store. With a limited budget, 20 viral websites were created to entertain bored office workers. 

The results: Over 40 million visits, a half a billion hits and 642 years of total time spent engaging on all 20 sites. This all happened all in less than 5 weeks.

Some of the sites I worked on were You Got ELFed, Stuck to a Pole, North Pole Dancing, Faux Charity Donation, Mistletoe in an Elevator, Don't Shoot Your Eye Out and Arm Wrestle a Reindeer.