The New York Times NYT Now Product Launch

I was approached by The New York Times to help oversee their biggest product launch to date. While there, I helped lead the conceptual development and strategy of its market launch and ultimately created the branding platform, "Stories at the Speed of Life". I then led the design, visual identity and execution of the campaign which included work spanning across television, print, social, web, mobile and experiential.  

Results:

Overall, the branding efforts helped create unheralded growth for The New York Times with a historic quarterly rise in revenue for the paper. Digital subscriptions saw some of its strongest growth in the company's recent memory, with a sharp increase in paid digital-only subscribers which climbed to nearly 800,000 users, an increase of 39,000 subscribers from the previous quarter.

 Key features include: 

• Times top stories selected by our editors
• Article summaries to get you caught up quickly
• A briefing each morning giving you a look at the day ahead
• A handpicked feed of stories from other sources
• Unlimited access to Times stories in the app
• Unlimited access to NYT Now stories on NYTimes.com