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Coldplay Live Music Video Installation

We worked directly with Coldplay to create a live, music video during the performance of their hit single, Paradise. 

We created an idea that incorporated and inspired Coldplay fans to create their own user-generated graffiti butterflies which were featured in a visually stunning art installation during the concert in Madrid as well as a takeover of several HD screens in Times Square.

The global event launched simultaneously with Coldplay's critically-acclaimed fifth studio album, Mylo Xyloto and broke the YouTube Live-Streaming viewership record at 20 Million, crashing both YouTube and Twitter in the process. 

Credit: Creative Director, Art Director