Coldplay Live Music Video Installation
We worked directly with Coldplay to create a live, music video during the performance of their hit single, Paradise.
We created an idea that incorporated and inspired Coldplay fans to create their own user-generated graffiti butterflies which were featured in a visually stunning art installation during the concert in Madrid as well as a takeover of several HD screens in Times Square.
The global event launched simultaneously with Coldplay's critically-acclaimed fifth studio album, Mylo Xyloto and broke the YouTube Live-Streaming viewership record at 20 Million, crashing both YouTube and Twitter in the process.
Credit: Creative Director, Art Director